I hear lots of comments from people who do not check my web-site first that WOCA colours are not good for them and they need something different. I'm sure it's all to do with your priorities. WOCA will make your floor very different: very durable, easy maintenance and touch-ups, no future re-sanding etc, plus being natural/eco-friendly. However if all you looking for is the colour, then you should be contacting someone else.
Talking of cars: Landcruiser or Lexus are the super reliable vehicles, those are the qualities that matter to me. Do I really care what colour they are? Still there are people out there who buy Ford.
Imagine your WOCA floor costs about the same as any other floor?
Another example: I'm looking to buy a small tractor (really). Do I really care what colour is it going to be?
Once again: there is nothing more beautiful than a natural floor. Why do you want an apple that looks like a banana?